COMPETITION: TWO TICKETS TO THE ALLENS OF MAYFAIR BUTCHERY SCHOOL
I have a real soft spot for food brands which are often neglected because they have become too familiar. Ask me for my favourite sherry and it will usually be a glass of Tio Pepe Fino, the original and in my opinion, still the best. Ask me which gin I drink and it will be Beefeater, made in London since the 1850’s but now often overlooked in favour of boutique distilleries who infuse the spirit with everything from the tears of a fallen angel to black pudding (actually that could be a good idea)
There is a reason why these brands have been around for ever and it is because they are usually bloody brilliant at what they do, refusing to kowtow to trends and sticking to what they have always done, crafting a great product in a time honoured fashion.
Which brings me, in case you were wondering what the point was to all of this, to today’s competition. Allen’s of Mayfair is one of London’s oldest butchers and the oldest in the country still residing on the same site. In 2006 the shop almost folded when the holding company went into administration. It was saved by the intervention of two former butchers and the owners of Rare, Justin Preston and David House who have spent the last three years returning it to its former glories.
For those of you who have not been there, Allen's is a butcher's shop as you remember they used to be and definitely worth a visit. As well as supplying superb meat to the restaurant trade and the public, Allen’s now also run very enjoyable butchery classes. They are not cheap affairs, costing £100 a pop, but are fun and very hands on. Now, they have been kind enough to offer the meat obsessed readers of Dos Hermanos, the opportunity to join one of their classes in February and to get down and dirty with something which once bleated, mooed or oinked.
We have two tickets to give away and to win all you have to do is answer the following question.
IN WHICH YEAR DID ALLEN’S FIRST START TRADING AT THEIR CURRENT SITE IN MAYFAIR?
The closing date for the competition is 15th DECEMBER 2009. Please submit all entries via the Dos Hermanos contact details with ALLEN’S OF MAYFAIR COMPETITION as the subject heading.
One entry per person, please. I cannot enter into correspondence but will confirm the winners, selected at random from the correct entries, soon after closing date.